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Developing Brand Identity Collateral

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27-01-2013, 13:37 | Posted by: supnatural | Views: 0

Developing Brand Identity Collateral
Developing Brand Identity Collateral
English | 58m | AVC1 960x540 15 fps | AAC 96 Kbps 48 KHz | 273 MB
Genre: eLearning | Level: Beginner Intermediate Advanced

Creating a consistent style across your collateral is critical to building a brand identity that allows your customers to instantly recognize your company and distinguish it from others. In this course, designer Steve Harris shows how to design print assets like business cards, letterhead, and envelopes that build brand awareness and catch the reader's attention. Over the course of the design process, he shows how to create a complete package in Adobe InDesign and output it for professional printing.
Topics include:

* Setting up file dimensions and resolutions
* Using consistent fonts
* Creating custom swatches
* Designing the front and back of a business card
* Integrating a logo in designs
* Outputting files for proofing and printing
* Finding branding inspiration

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